they said at least 50% more without rupert murdoch. and the way they get it is from estimates of barclay's, and they say that it is worth much more than it trades for on the market, so there is a generic murdoch discount which encompasses that he will make decisions that are not consistent with the other shareholder interests. and so what makes news corp vuler inable is that this could make the murdoch discount as they call it bigger. in the short term, it may not matter that much, because murdoch's family owns 43% of the company and it would be difficult to kick him out, but if the family is discredited and the investors see a company worth a lot more than it is trading for and ripe for a takeover and you know who is very good at taking over businesses that are ripe with family struggles? "the new york times," because that is how he acquired them. they might not even need that much convincing to sell the company for much more than it is worth if they remain in charge of it. joining us now are brian steltzer, journalist at "the new yor